Jenny Blaiklock studied Philosophy, Politics and Economics at Oxford University and spent 15 years in the advertising industry working at McCann Erickson and Bartle, Bogle Hegarty for clients as diverse as Levi jeans, Smith and Nephew, Unilever, Liberty and Save the Children Fund.

She has since helped with fund-raising and event management for the NSPCC and Macmillan Cancer Support.

Jenny has four children, all of whom play stringed instruments, and so has had both personal and practical experience of seeing the benefits that music can bring to young people.