Championing diversity and inclusion in music

Our focus on diversity and inclusion is making a difference in our communities. But, for diversity to have an impact on the excellence, innovation and creativity across the whole music sector, others need to join us. Together with global consulting firm AlixPartners, we are leading a coalition of over 30 organisations across the sector to build, test and refine I’M IN the world’s first diversity and inclusion audit tool for the music sector.

I’M IN goes beyond an analysis of diversity demographics and provides an analysis of behaviours and attitudes across the whole organisation, looking at organisational drivers, culture, leadership and accountability, procurement, recruitment, talent management, marketing, the audience and customer experience.

It is the most comprehensive tool of its kind and will, for the first time, enable leaders in the music industry unlock their potential through increased diversity and inclusion within their businesses. Combined with world-class consultancy, training and resources, I’M IN is the next step in a growing cultural shift towards greater inclusion within the music sector.

I’M IN launches in Autumn 2018. For more information, subscribe to our I’M IN mailing list

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Building the case for diversity in classical music

The London Music Masters team and associates provide consultation, coaching and facilitation on diversity and inclusion in the creative industries across the UK and globally. Recent engagements include IAMA international conference (London), Classical Next (Rotterdam), Association of British Orchestras (Cardiff), Sphinx Con (Detroit). For more information or to engage a London Music Masters diversity specialist as a speaker or facilitator please email:


These three provocations from our 2016 ABO conference draw on the expertise of music and arts leaders from across the industry. Together they make a compelling case for increasing diversity in the music sector.

020 3643 5085

General Enquiries


London Music Masters
125 Kennington Road
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